Final Product

Evalution - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Our preliminary task allowed us to make the basic camera shots. I believe that our preliminary task was a warm up for our full product; therefore I have learnt the different shots and different camera angles that allow us to create the 180 degree rule when 2 people are having a conversation and also match on action to give it the filming effect. The different techniques that we used in our preliminary task have allowed us to expand it in our full product to make it look more effective for the target audience and more attractive. The preliminary task was like a pilot study for our full product, to have a test of how we going to film our full product with different angles and to make it to the best of our ability.

I have learnt that when we finished taking our first shot and we wanted to do the other shots another day we have to make sure that everything is in the same place when we take the other shots on another day, and we needed to make sure that our clothes and hair style is all the same. This is the major mistake that we made in the preliminary task, which we made sure that we didn't make in our final production. I learnt that everything must be the same, otherwise your filming would look altered which doesn't make it effective or attractive to audiences.

Looking back at our preliminary task, it was very essential for us to keep to the 180 degree rule to make the filiming proffesional and effective, with different shots coming from the shoulder from both talkers. I made sure that the 180 degree rule was used in our full product.

Try to spot the continuity error from 0.05 to 0.12. If you haven't seen it yet then play it back and keep looking at Anid's shirt.

Evalution - Audience Feeback Video

http://finalproductionplan.blogspot.com/2011/04/audience-feeback.html

Evalution - What have you learnt about technologies from the process of constructing this product?

I have learnt that the technologies of media products have rapidly increased and that many Conglomerate Institutions use the best technology to make their high quality film and to make sure it is successful. I have learnt that many institutions have to use a range of cameras and computer effects/designs to create a film and to make it more realistic for the target audience. In our filming process we only used one camera final cut for our editing.
I have learnt that the media relies on technology to make their films to the best quality, without technology such as Internet access, HD cameras, 3D cinema/TVs, audiences cinematic view would be rubbish, and therefore, cinemas and films wouldn't gross revenue and make a profit after production. It is hard to produce a film with the minimum amount of technology, with out the final cut on the Mac's that we used we wouldn't be able to edit our final production and start to make it into a whole clip. I have learnt the difficulty of using the minimum amount of technology to produce the opening of our full product. I have learnt that we are surrounded by technology from small gadgets to big gadgets and the also we are surrounded by masses of media from television to computers. Without technology we wouldn't have any media institutions or any film productions, we are so dependent on media in the modern society, the world revolves around it.

Evalution - How did you attract/address your audience?

We attracted our audience by making a survey which we made people fill out online. This therefore, showed us the range of qualities people want from a film and the different types of genre. We first decided on what type of target we wanted to attracted and then decided what types of genre would link to the target audience, for example, teenagers would be more action,horror, urban films and adults would prefer more love films with less violence. With the feedback from the survey we then was able to start to make a rough plan for our film plot. We uploaded the film on YouTube allowing others to view it therefore could showing the use of convergence.

Evalution - What kind of media institution might distribute your media product and why?

I think that a niche media institution such as Vertigo would distribute our product because firstly it is based in the UK, therefore, Vertigo is a distribution company that only distributes to the UK and also the budget that we may have would be too low for conglomerates to distribute and market. If our budget was big conglomerates such as Working Title or Universal would be able to distribute our product as they are high recognisable and with a big budget we would be able to use a wide range of marketing techniques such as synergy and convergence through technology to promote and distribute our film. However, i believe that this type of film would be distributed by a smaller company because it doesn't have a big effect for an opening seen and also the type of genre would make bigger companies nervous about distributing our product as they would have to think about whether it would attract the other countries rather then just theirs, therefore, i believe our type of genre wouldn't be as successful as a love film if it was distributed world wide. Therefore, i believe our media product would be a limited release.

Evalution - How does your media product represent particular social groups?

Since our genre was urban, it represents young teenagers growing up in difficult/violent times. Therefore, the stereotypical view of 'Gangster" teenagers would be violent and aggressive as it shows on our media opening. It shows gang social groups, for example, young teenagers associated with gangs or groups of other young teenagers that commit crimes.

Evalution - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The use of the different types of media related techniques to produce the opening seen and the total experience of the of making the film helped us develop the knowledge of using real media products. Having our own deadlines and planning the films our selves gave us responsibility as well as organizing different meetings which allowed us to be  and well prepared.

Audience Feedback

To  research what type of opening scene and genre of film that would satisfy our audience, I created a questionnaire on survey monkey and gave the link to 42 people between the ages of 15 to 18 years as this is the age range that we want our target audience to be in. By using websites such as Facebook and Twitter I could recieve quantative data from people which could be very valuable.




This picture shows an example of what one of the questions looked like on survey monkey after all results had been collected.

 

By our results we have found that the majority of people enjoy action, thriller and horror films because the results were equally matched. As a team we thought of doing a crime, gangster genre type of film and put in the elements of an action/ thriller film into it. Also, due to the environment that we live in being near the suburbs of South London, it would seem more realistic for this genre of film to take place here.

We found our that the majority of people (54.8%) preferred if the opening credits were being shown throughout the opening scene of a film, so this is what we will try to achieve in the editing process.

78% of people that completed the survey preferred if there was lots of physical action involved so during our opening scene we will try to include some physical action, i.e, a very short fight scene.

The majority of people preferred if the main character would be male, but this could be an anomaly due to the fact that a higher percentage of male participants completed the survey. But the sex of the main character would be decided by the group depending on what type of film it’s going to be.

A vast majority chose for there to be 2 to 3 main characters in the film, so we must take this into account when creating our story.


So from this we have established that we want…

In my survey I was able to put in a few questions such as this one where I could collect qualitative feedback from my peers. This meant the information would have meant people could express their personal opinions however it would have been much harder to analyse. 

• An action/Thriller type genre
• The film will be based in South London as this area is very easily accessible to us and we all live near each other
• Opening credits to be shown throughout the opening scene
• The title of the movie will be displayed before the opening scene
• There will be physical contact involved, e.g. a short fight scene
• Main character will be male because a male character is more likely to represent our type of movie

Scene starts of with our main character Damien riding his bike through his hometown. He rides past an alleyway and he sees a group of youths hassling/ robbing another young youth. Damien stops, stares for a few seconds but decides to ride off. Then after riding about 25 meters, Damien stops his bike and and while he's facing the camera, we have a close up shot of his face having second thoughts of turning back. 

StoryBoard

Damien leaving his house in his council estate

Damien (mid shot) outside his house getting ready to walk out

(Match on action shot) Damien presses play on his phone which is synchronized with the non diagetic music

Damien is walking through his town roads

Damien sees two youths trying to rob a person

Damien walks away but he stops for a moment and has second thoughts on whether he should help or not

Damien is about to intervene with the confrontation and this is where the opening scene cuts and we see the title of the movie

Anid used an electronic smartboard to create these images as they would has stood out much better than pen and paper when put on the computer.

The Production Name

I had created the the production name with the aid of adobe effects. My limitations were that it had been the first time I had used this software at the same time it was a positive because it enabled me develop more skills in computer graphics and visual effects. But to create the piece was so time consuming, however as I progressed I had got a lot better and experienced in using the software.

Production Scheduling

Time and Date of Filming: 

Wednesday 23rd Feburary 2011, 7.00am onwards

Actors and Crew

Director/ editor- Anid Bytyci

Producer- Kayan Patel

Adobe after effects- Graham Oddoye

Camera man- Anid Bytyci
Damien Taze -Michael Oddoye

Youths-Graham Oddoye 

             Savion Bepot

Youth in trouble- Shey Hinds-meikle



This is the camera that we used to do our filming

All in all, the beginning of our movie starts off very well. Our inspiration came from movies such as Kidulthood and One Day where directors such as Noel Clarke are well known for using simple yet effective camera shots. As you can see in the video below titled "Kidulthood-blinded by the lights" there are many shots which are deliberately blurred to correlate in with the emotion through the song used. 

Here in our opening scene we have created a head and shoulder shot which is deliberately blurred due to the footage being recorded with no tripod or dolly support. This gives it a "rough and grime" effect which the viewer will associate with Damiens personality.  

The mise-en-scene was very important when filming our location. As we could not shoot it at night due to not having the correct lighting equipment this meant we had to shoot the footage in the day thus meaning colours would appear much brighter on screen. For example on the picture above there is a billboard displaying bright red and yellow colours. This would would intervene with the mood our scene has created before this shot as bright primary colours are associated with happiness and joy therefore it might cause the viewer to take the scene less seriously. Had this been thoroughly organised, the sign could have been temporarily removed to create a more authentic mis-en-scene.  

Here in this emotional scene taken from a part of kidulthood (no copyright infringement intended) it shows the characters walking through the crowded city at night. Bright primary colours are kept to a minimum and this increases the viewers perception of dark gloomy colours such as dull browns and greys.

This is similar to our piece in terms of mise-en-scene, we had a location in which there were colours such as dark browns and greys which would create a thriller-type atmosphere.

The music that was used was very important as this would reflect the characters feelings and create a mood for that particular scene.

Location/Equipment/Music

Location

In our film treatment and opening scene description, the first part of the movie ends with Damien going  back to help the struggling youth in the alley way. So we need to find a convinient area which would be quiet in the day so our filming will not get distrupted and so we dont have to ask the council for permission to close the area because that may take months and could cost us money as we would have to pay businesses in that area the money that they would usually earn for that period of closure. Also, because our opening scene involves a group of youths confronting a young teenager, people may become startled by this and may intervine in the situation or they may call the police. So a few filming in progress signs so the public do not become frightened by this event and we would have to research or possibly ask the council about rules of filming in our local area.

Conviniently, the members of our group all live pretty close together in Croydon and we cannot pick a location which involves travelling far, for example, in Central London because first of all theres many people there so our filming might be distrupted and if mistakes are made then it would be very costly and time consuming to keep having to go there again. Also, we would have to ask permission because there are many cameras in London and the camera operators may not be aware of the filming going on and Police may be callled.

A possible location is near my house which is located on Swain Road in Thornton Heath and one road away, there is an alley way which is ussualy very quiet.

This is the route that our group has decided for our actor Damien to take, and it was also chosen to match the shooting script. So the initial planned route is that Damien starts in the middle of Marion Road, crosses the road to Bensham Manor road, sees the group of youths confronting the younger teenager in the alley way and then decides to carry on, and then turns back. The alley way cannot be seen on google maps, but it's litterally just in front of Swain road.

Thornton Heath doesn't have the greatest reputation and isn't the most safest area in London, so we will need to take care of our equipment. Also, it would be wise to film very early in the morning, just after sunrise so there's less chance of our filming being distrupted by the public, and also our group needs to keep an eye of the weather so we don't miss any good filming opportunities as we dont have artificial lighting for the dark and also so we don't get caught up in the rain.

These were pictures that Anid had taken on his phone of the location we were going to use for our film. The images are taken in a typical South London borough. It was a sunny day so the original pictures came out very bright which is not the image that we want for our movie. This is because the genre is going to be a thriller type gangster movie, and bright colours would not set the mood for the movie. Next to every ordinary picture I have put an edited photo to see the difference of what it would look like in our movie. Many films have to have a coulor correction layer over them to give them that aesthetic "movie look" which makes it look much different to the original footage. 

To create the edits, all Anid reduced the brightness, increase contrast and reduce saturation in each of the pictures. For our movie we would have to insert a colour correction layer over the original footage so it gives it a more professional look.

Equipment

 This is the mobile phone we used in the screening

Music

The type of music used in this scene is a "grime" instrumental. Grime music is associated with culture mainly in South London.

This is the camera that we used to do our filming

Scripts/Shooting Scripts

PICTURE	TIME (aprox)	AUDIO
Low angle shot of back bicycle wheel turning. Camera is facing upwards at an angle of approximately 45 degrees.	0.02	Pleonastic sound of clicking of bottom bracket in back wheel
Cut to: Damien picking up bike so that it is the right way up. Camera starts from low angle shot from handle bars and slowly tilts up	0.04	Natural Diagetic
Cut to: Back wheel of bike falling on the floor, (possibly in slow motion)	0.01	Pleonastic sound of tire hitting ground
Low angle shot of Damiens hand testing brakes. His hand and brakes are at bottom left corner of screen and at first camera is focused on his hands but with manual focus we loose focus of his hand and can see his face at which we see him give a nod of satisfaction to his work.	0.03	Pleonastic sound of brakes tightening.
Damien then gets onto his bike. Shown with Low angle shot 1 foot away from rear of bike, highest point in the frame that is visible of Damiens body is his waist and lowest point is the ground. Damiens hand reaches into his pocket.		Diagetic
Cut to: Close up match on action shot of Damiens hand getting his phone out. Cut to: Damien using phone, low angle shot, phone is close to camera but we can see Damiens face and body above. Cut to: Back to Match on action close up of phone in Damiens hand as he chooses the song he wants to play.	0.01 0.01 0.02	Pleonastic Music turns on in sync as he presses play. The audio soundtrack is all we can hear at the moment.
Damien puts his phone back into his pocket and rides off. Low angle shot from waist as Damien rides past camera	0.02	Soundtrack
Damien starts riding his bike on the pavement. Tracking shot can be done by using a bmx with stunt pegs on back (one person riding bike and camera man standing on pegs on back of bike)		Soundtrack
Cut to tracking shot: Camera tracking shot is on road filming Damien as he’s riding his bike.	0.03	Soundtrack
Cut to: Over the shoulder shot from Damien looking at a group of youths on other side of road. Cut to: low angle shot from group of youths talking, camera rises upwards until we see the youth notice Damien and turns head towards him. In the shot we see Damien riding past in the background but two youths are in the frame. Cut to: Close up of Damien’s face, staring at the youths (remember to use rule of third) and Damien then looks away and continues riding.	0.02 0.04 0.02	Soundtrack
Damien approaches the end of the road and stops, ready to cross and is looking for traffic both ways.
Tracking long shot going past Damien as he is at the end of the road.	0.03	Soundtrack
Damien crosses the road, and starts riding on road 2 (Bensham Manor road) Tracking shot on road showing Damien riding his bike on pavement.	0.5
As Damien reaches the alley way he realises his shoe lace is undone and stops to do it up and as he goes to do his shoe lace he sees a group of youths bullying a girl. Over the shoulder shot of Damien as he’s riding bike, camera tilts downwards to show his undone shoelace. Cut to:  low angle shot of Damien looking downwards at his laces. Cut to: Match on action of Damien stopping the bike with the brakes. Cut to: Mid shot of Damien getting off bike and kneeling down to the floor and gets his phone out to stop music Cut to: Match on action shot close up of phone in hand showing him pressing stop Cut back to: Mid shot of Damien about to do shoe laces but looks up Cut to: over the shoulder shot of Damien looking up to see the 3 youths bullying the younger youth halfway down the alley way. Cut to: Wide shot (a quarter way up the alley way) showing Damien looking at the youths.	0.04 0.02 0.01 0.05 0.03 0.04 0.3 0.04	Soundtrack Diagetic Voices of youths and younger youth
Damien gets back onto his bike but keeps glancing down the alley way. Medium close up shot from his head height as he gets up to go on his bike and rides away it turns into a mid shot.	0.06	Diagetic
As Damien is riding away from the alley way he has a sudden change of mind and pauses while his conscience battles with his feelings whether he should go back and help or not.
Mid shot of Damien riding bike, camera is slightly tilted upwards and his face is very clear. Cut to: Match on action close up of hand pulling brakes Cut to: Match on action of back tire skidding Cut to: Close up shot to extreme close up shot of Damiens face as he gets closer to the camera. Sudden pause of around 5 seconds as he decides what to do.	0.05 0.01 0.01 0.06	Diagetic Pleonastic sound of tire skidding
Damien turns around and starts riding the other way, As he does so the camera tilts upwards and the name of the movie is revealed through editing.	0.03	Soundtrack